In 2014, London was named the most visited city on the planet. Also being home to one of the most acclaimed creative communities in the world – we thought it was high time that souvenirs reflected the true creativity of the capital! Our solution is to bring together London-inspired goods from artists, designers and makers, living and working in the city. Hosting short and long-term pop-up stores and an ecommerce store that ships worldwide, we offer visitors from across the globe (along with London locals!) the chance to take home a unique and lasting piece of the city whilst supporting London’s creative community at the same time.
CHAMPIONING CREATIVITY ON CARNABY & BEYOND
In November 2014, we launched our first pop-up shop on Carnaby Street, one of London’s most iconic shopping destinations and world famous for its rich creative heritage. Five years later, we’ve hosted 10 pop-up stores on Carnaby, as well as Camden Market, Westfield, Battersea Power Station, representing over 700 London creatives in-store and selling over 500,000 artist-designed souvenirs that are now in homes across the world.
CURATION
Our curated collection of London-inspired prints, gifts and souvenirs supports over 250 London-based creatives at any one time – helping them to drive sales, find new audiences for their work and ultimately, build long-term sustainable careers in the city. Through the diversity of our community and their authentic, personal experiences of the city, we’re able to offer a unique collection of souvenirs that tell a fresh, vibrant and contemporary story of London.
MORE THAN A SHOP
We are committed to driving new audiences for our creative community, and in turn offering our customers a wholly unique in-store experience where they can meet and learn from our artists directly. Check our events page to get involved in creative workshops, live art sessions, artist fashion portraits and much more!
ARTIST-DESIGNED STOREFRONTS
Attracting over 16 million visitors a year, our Carnaby store offers our creative community a vital window to showcase their talents to the world. Since launching, we have offered our storefront as a unique canvas to a host of emerging and established London artists including Camille Walala, Rugman, Supermundane, Alice Bowsher and Sylvia Moritz. Our most recent storefront with artist Egle Zvirblyte was revealed in July 2019, celebrating the opening of our biggest ever store at 57 Carnaby Street.
AWARD WINNERS!
We are super proud that our revolution has picked up some gongs along the way – including Time Out’s ‘Best Shop in Soho’ and Dot London’s award for ‘Best Independent Lifestyle Retailer’. These awards mean a huge amount to us, but more importantly recognise the abundant talents of our artists and our incredible shop team who help our customers discover the best of London’s creativity 7 days a week.
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London
Greater London
W1F 9QF
United Kingdom